‘Be a HERO’ came out of the name of our first product, the HERO Camera.The idea was that our camera could help you capture photos (and eventually video) that made you look like a HERO.”When Debbie Sterling was studying Mechanical Engineering in university, she was bothered by how few women there were in her program.Her calling to start GoldieBlox came when she realised that construction toy sets like Lego, which developed logic, spatial understanding, and other important skills, were often given to boys and not girls.GoldieBlox was to fill in the gap and be the toy Sterling wished she had, to allow young girls to develop an interest in engineering and building. The stories that stop us in our tracks, the stories that move us to tears, the stories that challenge us and change our perspective.However, what’s also exciting about this example of brand storytelling from IKEA Singapore is how the company continued the storyline with its customers on Facebook with a Shelf Help Guru Contest. All it takes to write a mesmerizing story is knowing the key elements of great storytelling and practice.

Killer content is hard. It’s safe to say that Old Spice is one of the most creative And this new approach worked. The video campaign stars Fille Güte, a ‘Shelf Help Guru,’ who wants to take IKEA customers on a journey of ‘shelf discovery’ to improve their private lives in their most private areas: their bedrooms and bathrooms.We work to double your digital and we've done that for some of the best companies in the world.Find out how we have helped organizations from higher education to entertainment, non-profit and Fortune 1000 brands.Okay content is easy. The campaign was a success. Since the beginning, Slack has had a very close relationship with their users. So, it really helped me.

These elements appear in all stories, in all places, in all times. Additionally, IKEA’s campaign showcases how succeeding in today’s digital age calls for more than just campaigns but for creating positive experiences for your customers. Employees on the front lines always have the best stories, but don’t necessarily know who to share them with. A lot of time is wasted, and this doesn’t improve the communication and discussion of ideas.Asana allows teams to create and assign tasks, as well as comment and discuss without the use of a single email.They have revolutionised the way teams function in a more involved manner while saving time otherwise spent on all those emails.We’ve been using it for a while now, and it’s really a game-changer!Sugru is the world’s first mouldable glue that can turn into a rubber.Founder Jane Ní Dhulchaointigh worked on that idea when she wanted to fix the stuff she had instead of buying new ones.The final product was born several years later, with some superhero-like properties: strong, durable, flexible, soft, grippy, waterproof, removable, and more!It has been used on anything from securing dishwashing racks to securing a camera on a plane.Hampton Creek wants to create a world that’s kinder to animals and the environment.It’s delicious, better for your health, for your wallet, and kinder to the environment!Notebooks have been the companions of some of the greatest artists and thinkers: Vincent van Gogh, Pablo Picasso, and Ernest Hemingway.They stored all their ideas in them and treated them with great respect and love.Moleskine started out to honor the tradition of using notebooks.They wanted to provide people with the same notebooks that had served these remarkable, creative legends on all their epic journeys.The trailer for Kung Fury spun a tale of a renegade cop who’s forced to travel back in time to kill Adolf Hitler, with the help of chaingun-totting barbarians, dinosaurs, and a Viking demi-god.The premise was so crazy that everybody who heard about it was eager to tell all their action-movie loving friends about it.“GoPro was a great name in that it meant “attack it full-on” no matter what your passion or interest is…get after it and live life to the fullest.
It’s new territory. Remember the vintage Volkswagen ad that advertised the Beetle in the ‘60s? Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps. The ones related to Champions League.Beer and soccer?

It first started with the now-famous Wrapped campaigns back in 2017 when Spotify wrapped up all the listening habits of their customers and used the data in a creative way.Instead of presenting all the results in a press release, they had the perfect insights for billboard ads. Because it told a different story than what other car brands did at the time. Join him as he 'cracks the safe' on search engine traffic for bloggers - find out what works (and what doesn't). And because of their already strong community of passionate people, Slack rocketed forward, and is what it is today.Since the beginning, Heineken’s brand promise was all about product quality and creating a brand that’s about more than just the beer they are selling. In the contest, IKEA Singapore challenged fans to ask its Shelf Help Guru a question on how to improve their bedroom or bathroom for a chance to win a $50 gift card.

The following example from Sanlam Bank may not be a tearjerker, but it firmly establishes itself as an example of storytelling that helps people live better lives. They found the perfect insight that was also a perfect fit with their brand. You must know it.

Here’s an email from 2009 to prove that.
IKEA Singapore Highlights The Power Of Humor In … It all started with the “The Man Your Man Could Smell Like” campaign that used humour to rejuvenate an old brand.Sure, humor is important but all this campaign was based on a very important insight, one that had a lot to do with targeting.P&G’s research uncovered that 60% of men’s body washes were actually bought by women. And it’s emotions, more than anything else, that make people buy things.Here’s an example of the power of storytelling in marketing: They then got 95 writers to write stories about those 100 objects and they put them up for sale on eBay.Those 100 objects sold for a total of $3612.51. Carry it and wave it proudly like a flag, just like Old Spice and Heineken. You suddenly realize you’re not taking the kids anywhere this summer holidays.But what if I told you there’s a simple and very cheap treatment that means you’ll never ever see a termite in your house ever again?If so, keep reading, because in this article I’m going to show you:Another key aspect storytelling in digital marketing is point of view (POV).On top of that, he had a chronic illness that meant he didn’t even have the energy to make a cup of tea.Second person POV is the point of view you often find on sales pages.


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